Cultural Heritage Anchor

This site, located south of the Mason Street overpass and adjacent to the Astor neighborhood, is suitable for development for a number of uses. A public/private activity center is envisioned, additional retail or support for boating acitivity. Public access and the Fox River Trail should be maintained.

Commercial/Institutional Redevelopment

Existing commercial and office properties through out the support area of the central business district should be allowed to expand in a quality manner to strengthen and improve their neighborhood. New businesses that support the adjacent neighborhoods should be encouraged.

Institutions (churches, human service programs, schools, medical offices) and their facilities provide a significant anchor within the community, for neighborhoods and the downtown. Institutions should be preserved and accommodated in the potential expansion and upgrade of facilities to ensure their viability within the downtown community.

Hotel Redevelopment (Northland Hotel)

When the convention center expansion is completed, the potential for more hotel space exists. The property at the southeast corner of Adams and Pine streets can accommodate a higher use than currently exists. The renovation and repositioning of this property would help from a more significant and identifiable environment.

Washington Commons Mall Redevelopment

In the heart of the central business district sits a now vacant enclosed shopping mall. The City is prepared to work with a developer to rebuild this part of the urban center. The mall in-line stores sit on 5-acres of land and contain 411,620 square feet of building space. Attached to the east end of the mall is a redeveloped retail anchor now housing over 1,100 office employees.

Also connected to the mall are two City-owned parking facilities containing 2,491 parking stalls. These structures are well maintaind and will be integral for redevelopment efforts. This site is within the City's TIF District #13.

Mixed-Use Infill (Meyer Theatre expansion)

Located at the southeast corner of Walnut and Washington streets is a vacant parcel with a proposal to develop a mixed-use nine-story office complex, The Grand Union. The plans propose a unique mix of development to include a restaurant to cater to theatre attendees and designating another floor for exclusive Meyer use for artist recptions, dinners, etc., with convenient access to and from the theatre. The development proposes selling or leasing space on the other floors to interested businesses, offering the atypical option of purchasing floors or leasing suites of 1,500 square feet or more.

Signature Commercial Building (Walnut & Washington)

This site affords the opportunity to develop a "signature" building with commercial storefronts along Washington Street and possibly along the Fox River on the first floor. The building should serve as a landmark with distinctive arechitectural qualities. This site is within the boundaries of the City's TIF District #5.

Distribution Center

Future plans call for relocating the coal piles at this location, which would be better suited for a warehouse/distribution center requiring waterfront access

Mason Street Waterfront & Marina

The Greenfield site on the west side of the Fox River has been prepared for redevelopment. This 15-acre site is on the south end of the Broadway District. The former brownfield site was remediated by the City and boasts a large boat slip with potential for a marina. This property is located within the boundaries of both the City's TIF District #5, within a Wisconsin Community Development Zone, and within a New Market Tax Credit Zone.

Additional retail and eateries can be developed on this site along the river, preferably space that supports boat activity. The site is suited to create an open-air market environment constructed to house seasonal or year-round activities anchored by an amphitheater at river's edge, providing a venue for promotional events, concerts, fireworks viewing, etc.

Mixed-Use Development (K&K Warehousing site)

The redevelopment of this existing industrial site offers many opportunities for potential uses and design. Boat docks along the river and other land-based amenities would enhance the residential and commercial characteristics of this site. This property is located within the boundaries of both the City's TIF District #5, within a Wisconsin Community Development Zone, and within a New Market Tax Credit Zone.

Mixed-Use Infill

Several opportunities exist on Broadway for newly constructed commercial infill to better complement adjacent structures. These locations provide opportunity for small businesses or niche enterprises.

The Larsen Redevelopment Project

This 21.39 acre site was acquired by On Broadway, Inc. with the help of the City. OBI is currently seeking developers to undertake all or a portion of the redevelopment of this site. A former cannery fronts the site along Broadway. Redevelopment plans include renovating portions of the cannery, and demolishing portions to pull the street grid into the depth of the site. Warehouses internal to the site will be demolished making way for new construction with views of the Fox River. This property is located within the boundaries of the City's Tax Increment finance (TIF) District #14.